Businesses and marketers are ill-informed about the legality of Olympic-related advertising and marketing activities. The London Olympics in 2012 are a fantastic opportunity for the businesses of London and the UK but you must ensure you are completely aware of the London Olympics Marketing Rules. This site aims to provide you with information, guidance and news pertaining to marketing at the London Olympics.

London Olympics Marketing Videos

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Official Sponsors

At the London Olympic Games in 2012 the official sponsors are broken down into the following categories:

  1. Official Worldwide Parners
  2. Official Partners
  3. Official Supporters
  4. Official Suppliers and Providers
The following companies have been secured into each category (in no particular order):

London Olympics Worldwide Partners:
  • Coca-Cola
  • Acer
  • Omega
  • Dow
  • GE
  • Macdonalds
  • Panasonic
  • P&G
  • Atos Origin
  • Visa
  • Samsung


London Olympics Official Partners:
  • BP
  • BMW
  • Adidas
  • BT
  • EDF
  • Lloyds TSB
  • British Airways


London Olympics Official Supporters:
  • Adecco
  • Arcelor Mittal
  • Cadbury
  • Cisco
  • Deloitte
  • Thomas Cook
  • UPS


London Olympics Official Suppliers and Providers:
  • Airwave
  • Atkins
  • The Boston Consulting Group
  • CBS Outdoor
  • Crystal CG
  • Eurostar
  • Freshfields Bruckhaus Deringer LLP
  • Holiday Inn
  • Mondo
  • Populous
  • John Lewis
  • McCann Worldgroup
  • Next
  • The Nielsen Company
  • Technogym
  • Ticketmaster
  • Trident


These are the only companies able to associate themselves with the London Olympics brand.



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