Businesses and marketers are ill-informed about the legality of Olympic-related advertising and marketing activities. The London Olympics in 2012 are a fantastic opportunity for the businesses of London and the UK but you must ensure you are completely aware of the London Olympics Marketing Rules. This site aims to provide you with information, guidance and news pertaining to marketing at the London Olympics.

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London Olympic Act 2006

 
London Olympic
Games and
Paralympic Games
Act 2006 Extract

Advertising

19 Advertising regulations

(1) The Secretary of State shall make regulations about advertising in the vicinity
of London Olympic events.

(2) In making the regulations the Secretary of State -
         (a) shall aim to secure compliance with obligations imposed on any person
         by the Host City Contract,
         (b) shall have regard to any requests or guidance from the International
         Olympic Committee, and
         (c) shall also have regard to amenity and public safety.

(3) The regulations shall specify, or provide criteria for determining -
         (a) the places in respect of advertising in which the regulations apply,
         (b) the nature of the advertising in respect of which the regulations apply,
         and
         (c) what is, or is not, to be treated for the purposes of the regulations as
         advertising in the vicinity of a place.


(4) The regulations may apply in respect of advertising of any kind including, in
particular - 
         (a) advertising of a non-commercial nature, and
         (b) announcements or notices of any kind.

(5) The regulations may apply in respect of advertising in any form including, in
particular - 
        (a) the distribution or provision of documents or articles,
        (b) the display or projection of words, images, lights or sounds, and
        (c) things done with or in relation to material which has or may have
        purposes or uses other than as an advertisement.

(6) The regulations shall specify, or provide criteria for determining, the period of
time during which they apply; and - 
       (a) the regulations shall apply only for such time as the Secretary of State
       considers necessary for the purpose of securing compliance with
       obligations imposed on any person by the Host City Contract, and
       (b) the regulations may apply during different periods in respect of
       different places.

(7) The regulations shall permit, subject to any specified conditions, advertising
undertaken or controlled by - 
      (a) any person specified in the regulations as appearing to the Secretary of
      State to have responsibility in accordance with the Host City Contract
      for the control of advertising in relation to the London Olympics (“a
      responsible body”), or
      (b) any person authorised by a responsible body (whether or not subject to
      terms and conditions and whether or not in accordance with a
      sponsorship or other commercial agreement).

(8) The regulations - 
     (a) may prohibit action of a specified kind or in specified circumstances,
     (b) may impose obligations on persons who—
         (i) take action in relation to an advertisement, or
         (ii) have an interest in or responsibility for a product or service to
         which an advertisement relates,
     (c) may impose obligations on persons who own, occupy or have
     responsibility for the management of land, premises or other property,
     (d) may, in particular, impose on a person an obligation to take steps to
     ensure - 
         (i) that other persons do not take action of a particular kind;
         (ii) that a situation is not permitted to continue, and
     (e) shall have effect despite any consent or permission granted (whether
     before or after the commencement of the regulations) by any
     landowner, local authority or other person.

  
20 Regulations: supplemental

(1) Regulations under section 19 - 
     (a) may, to a specified extent or for specified purposes, disapply or modify
     specified enactments relating to planning or the control of advertising,
     (b) may apply (with or without modifications) or make provision similar
     to any enactment (including, but not limited to, provisions of Chapter
     III of Part VIII of the Town and Country Planning Act 1990 (c. 8)
     (control of advertising) and regulations under that Chapter)),
     (c) may provide for exceptions (in addition to those referred to in section
     19(7)) which may be expressed by reference to the nature of
     advertising, its purpose, the circumstances of its display or any other
     matter (which may include the consent of a specified person),
     (d) may make provision for application, with any specified modifications
     or exceptions, to the Crown,
     (e) may make provision which applies generally or only for specified
     purposes or in specified circumstances,
     (f) may make different provision for different purposes or circumstances,
     and
     (g) may apply in relation to advertising whether or not it consists of the
     result or continuation of activity carried out before the regulations
     come into force.

(2) Regulations under section 19—
     (a) shall be made by statutory instrument, and
     (b) may not be made unless a draft has been laid before and approved by
     resolution of each House of Parliament.

(3) Before making regulations under section 19 the Secretary of State shall
consult—
    (a) such authorities, with responsibilities for planning in respect of places
    to which the regulations apply or may apply, as he thinks appropriate,
    (b) one or more persons who appear to the Secretary of State to represent
    interests within the advertising industry which are likely to be affected
    by the regulations,
    (c) such other persons, who appear to the Secretary of State to represent
    interests likely to be affected by the regulations, as he thinks
    appropriate,
    (d) the Olympic Delivery Authority, and
    (e) the London Organising Committee.

(4) If regulations under section 19 would be treated as a hybrid instrument for the
purposes of the standing orders of either House of Parliament, they shall
proceed in that House as if they were not a hybrid instrument.

21 Offence

(1) A person commits an offence if he contravenes regulations under section 19.

(2) It shall be a defence for a person charged with an offence under subsection (1)
to prove that the contravention of the regulations occurred—
     (a) without his knowledge, or
     (b) despite his taking all reasonable steps to prevent it from occurring or
     (where he became aware of it after its commencement) from
     continuing.

(3) A person guilty of an offence under subsection (1) shall be liable—
     (a) on conviction on indictment, to a fine, or
     (b) on summary conviction, to a fine not exceeding £20,000.

(4) A court by or before which a person is convicted of an offence under subsection
(1) may require him to pay to a police authority or to the Olympic Delivery
Authority sums in respect of expenses reasonably incurred in taking action
under section 22(1) in relation to the matters to which the offence relates.

22 Enforcement: power of entry

(1) A constable or enforcement officer may—
     (a) enter land or premises on which they reasonably believe a
     contravention of regulations under section 19 is occurring (whether by
     reason of advertising on that land or premises or by the use of that land
     or premises to cause an advertisement to appear elsewhere);
     (b) remove, destroy, conceal or erase any infringing article;
     (c) when entering land under paragraph (a), be accompanied by one or
     more persons for the purpose of taking action under paragraph (b);
(d) use, or authorise the use of, reasonable force for the purpose of taking
action under this subsection.

(2) The power to enter land or premises may be exercised only at a time that a
constable or enforcement officer thinks reasonable having regard to the nature
and circumstances of the contravention of regulations under section 19.

(3) Before entering land or premises a constable or enforcement officer must take
reasonable steps to—
     (a) establish the identity of an owner, occupier or person responsible for
     the management of the land or premises or of any infringing article on
     the land or premises, and
     (b) give any owner, occupier or responsible person identified under
     paragraph (a) such opportunity as seems reasonable to the constable or
     enforcement officer in the circumstances of the case to end the
     contravention of the regulations (whether by removing, destroying or
     concealing any infringing article or otherwise).

(4) The power to enter premises may be exercised in relation to a dwelling only in
accordance with a warrant issued by a justice of the peace; and a justice of the
peace may issue a warrant only if satisfied on the application of a constable or
enforcement officer that—
     (a) there are reasonable grounds to believe a contravention of regulations
     under section 19 is occurring in the dwelling or on land that can
     reasonably be entered only through the dwelling,
     (b) the constable or enforcement officer has complied with subsection (3),
     (c) the constable or enforcement officer has taken reasonable steps to give
     notice to persons likely to be interested of his intention to apply for a
     warrant, and
     (d) that it is reasonable in the circumstances of the case to issue a warrant.

(5) The power to remove an article may be exercised only if the constable or
enforcement officer thinks it necessary for the purpose of—
     (a) ending the contravention of regulations under section 19,
     (b) preventing a future contravention of the regulations,
     (c) enabling the article to be used as evidence in proceedings for an offence
     under section 21, or
     (d) enabling the article to be forfeited in accordance with section 143 of the
     Powers of Criminal Courts (Sentencing) Act 2000 (c. 6).

(6) An article removed—
     (a) if removed by an enforcement officer, shall as soon as is reasonably
     practicable be delivered to a constable, and
     (b) whether removed by or delivered to a constable, shall be treated as if
     acquired by the constable in the course of the investigation of an
     offence.

(7) Having exercised a power under this section a constable or enforcement
officer—
     (a) shall take reasonable steps to leave the land or premises secure, and
     (b) shall comply with any provision of regulations under section 19 about
     informing specified persons of what the constable or enforcement
     officer has done.

(8) Regulations under section 19 shall include provision enabling a person whose
property is damaged in the course of the exercise or purported exercise of a
power under this section (other than a person responsible for a contravention
of the regulations or for the management of an infringing article) to obtain
compensation from a police authority or the Olympic Delivery Authority; and
the regulations may, in particular, include provision—
     (a) conferring jurisdiction on a court or tribunal;
     (b) about appeals.

(9) A police authority or the Olympic Delivery Authority may recover from a
person responsible for the contravention of the regulations, as if it were a debt,
the reasonable costs of taking action under this section.

(10) In this section—
“enforcement officer” means a person designated for the purposes of that
subsection by the Olympic Delivery Authority (and paragraph 29(1)(a)
to (d) of Schedule 1 shall apply to an enforcement officer whether or not
he is a member of the Authority’s staff), and
“infringing article” means—
     (a) an advertisement which contravenes regulations under section
     19, and
     (b) any other thing that constitutes a contravention of regulations
     under section 19 or is being used in connection with a
     contravention of the regulations.